1.Don't use your coupon until that item goes on sale!
You will really maximize your savings if you wait until that product you have a coupon for goes on sale. Example: .50 coupon for Granola Bars. Non Sale price 3.50. So if you just buy the Granola Bars at the normal price you will pay 2.50(if you get double coupons!) but if you wait for a sale you will likely get the same box for 1.00-1.50. A savings of 1-1.50.
2. Know your stores coupon policy
Every store has different coupon policies. It is very important to know what $ amount of coupons are doubled and how many identical coupons you can use. Example: Meijer in Central Ohio will only double 2 identical coupons per transactions. If there is a really good deal and I have more then 2 of the same coupon to use, I will break up my order into multiple transactions(I normally only do 2 if there are people behind me or go to the self check out)
3. Be prepared before you get to the checkout!
Make sure to have all the coupons you are going to use ready before you get to the checkout. You don't want to be digging around for a coupon with the cashier and the person behind glaring in your direction. I will stop in a low traffic area to make sure I have everything on my list and separate all the coupons I am using.
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